Earlier today, Acorn International, Inc. (NYSE: ATV) announced that sales of its Babaka posture correction products increased significantly year-over-year in the third quarter of 2018, exceeding internal forecasts as the Company expands its presence in the e-commerce channel.
With almost a twenty-year history, Acorn’s popular Babaka posture correction products are a trusted brand for adults and children seeking high-quality back and shoulder support. Babaka in recent years has been sold primarily through B2C e-commerce in China. In the third quarter of 2018, Acorn’s Babaka expanded its distribution to additional online B2C e-commerce platforms and overall saw stronger than expected revenue growth, reaching recent historical highs.
Acorn’s CEO and President, Jacob Fisch is thrilled with his team’s execution in driving continued growth of the Babaka brand, as they continue to emphasize the e-commerce channel and focus on leveraging Acorn’s 20 years of expertise as a leading direct marketing company in China. We expect this strong momentum to continue as Acorn incorporates more online selling platforms and introduces new products and product line extensions.