The impact of social media “influencers” on digital media marketing is being felt across the globe, but the phenomenon is enormous in China. To capitalize on this growing digital marketing strategy, Acorn International has launched a local Chinese influencer facilitator business, called A-KOL (standing for “Acorn Key Opinion Leader,” with a key opinion leader being equivalent to a social media “influencer” in other parts of the world).
A-KOL is initially established to support other parts of Acorn’s broader business, such as Acorn Streaming, which monetizes digital content, and Acorn Products, which houses Acorn’s e-commerce business. A-KOL is distinct from Acorn’s core social media management business since A-KOL actually facilitates the development of local China influencers to optimize their ability to convert Acorn’s content and product sales.
In China, grassroots influencers, known as KOLs, have become a social media and e-commerce phenomenon, and a major part of B2C business activity now in China. Based on research from Frost and Sullivan, China’s internet KOL economy, which refers to all activities relating to the monetization of the KOLs’ influence and impact on their fans, grew at a CAGR of 181.5% from 2013 to 2017 and is expected to continue expanding at a CAGR of 41.8% from 2017 to 2022. Moreover, China’s market for internet KOL facilitators generated revenue of RMB38.8 billion in 2017 and is expected to grow at a CAGR of 38.9% to RMB200.9 billion in 2022. Despite its size, the industry remains nascent, with many KOLs operating independently, or connected to small, unsophisticated KOL facilitation companies.
In line with Acorn International’s business model of combining social media management, content creation, and sales of its own, as well as third-party brands through e-commerce, various parts of Acorn frequently engage KOLs as part of its business growth. However, with this move, Acorn can now develop its own KOLs to support its business and capitalize on this emerging space.
Sand Hollow Resort hosted a media event for the all-new Honda Talon 1000 sport side-by-side lineup on March 4, 2019 at its Red Rock outdoor venue. After the product launch, attendees enjoyed a delicious catered dinner and blazing bonfires on the spectacular property.
Honda chose Southern Utah’s picturesque landscapes to launch their first sport UTVs and allow drivers to experience the thrilling terrain firsthand. The highlight of the event was the chance to test drive the two long-awaited UTVs — the Talon 1000R and the Talon 1000X — around the beautiful, rugged Southern Utah landscapes.
Sand Hollow is a favorite destination for sand sports and other outdoor adventures! The new Red Rock outdoor space is just one of Sand Hollow Resort’s event venue options and provided a spectacular backdrop for this product launch.
Recently, I was going through some old files and came across an article that appeared in the Chicago Tribune 20 years ago this month, “Japan’s King of the Infomercial.” While a lot has changed over the past two decades, I still remember my 10-year-old self begging my father for the Popeil Pocket Fisherman I saw on TV…and by the way, I still consider myself “just a punk from Chicago.”
I hope you enjoy this throwback!
Earlier this week, Acorn Entertainment announced it had expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear maker Damiani and Playboy, to its roster of brands and celebrity talent looking to expand their presence in China.
Acorn Entertainment, a subsidiary of Acorn International (NYSE: ATV), provides a full suite of online and offline, multi-channel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their monetization ratios from social media engagement. AE’s goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.
Brittany Li, who heads up Client Acquisition at Acorn Entertainment believes that China’s rapidly growing middle class embraces Western fashion and there is a lot of opportunity to build brand value for both Jay Godfrey and Go FO in China. Jay Godfrey has already been active in the Chinese market over the years and his design aesthetic is inspired by the chic New York woman, and worn by celebrities like Taylor Swift, Kim Kardashian, and Holland Roden, and will appeal to young women in urban areas. Go FO will appeal to this same demographic, where cruelty-free faux fur is increasingly being viewed as a chic alternative fashion.
Damiani notes that Go FO’s inspiration arises from a 65-year-old history of PLAYBOY being one of the most iconic brands in the world, including in China. Damiani NY’s Go FO collection was born from the belief that treating animals with care and respect is an integral part of our world and future. With Go FO in particular, as well as with our recent engagement in the global campaign to reduce single-use plastic, we recognize that good business is increasingly about giving back and doing the right thing.
Sand Hollow Resort will host its second annual SkyFest this weekend — February 8, 9, and 10. The weekend event will feature hot air balloons from throughout the west, a glow party, drone races, and a variety of entertaining activities. We’re thrilled to host this event for the second year in a row and look forward to welcoming balloon enthusiasts from across the country. Sand Hollow is one of Utah’s most scenic properties and provides a spectacular backdrop for this event. Better yet, there’s no entrance fee, and guests at the resort can use code “Sky2019” to book a room (or accommodations) for as low as $69.99.
The second annual event will be bigger and better than ever. The weekend kicks off February 8 at 7 p.m. with a glow party on the driving range. The balloons will remain on the ground and light up at dusk for a spectacular view. Food and beverages will be available for purchase from visiting food trucks, or guests can make reservations at The Grille for a sit-down meal.
Saturday morning, the balloons will launch at 7:30 a.m. followed by a pancake breakfast benefiting Hurricane High School’s Grad Night. Guests can enjoy a wide variety of air-related events and activities throughout the morning, including drone races, remote-control aircraft demos, and helicopters on display.
If you’re interested in learning more about the event, I encourage you to visit sandhollowresorts.com!
When Cachet Boutique NYC opened its doors in the fall of 2017, we knew guests would enjoy the Asian-inspired immersive cultural experience; however, the many media accolades for the property’s trending dining destinations, scenic rooftop bar, and art collection have been unexpected.
As the flagship U.S. property for Cachet Hotels & Resorts, we are thrilled to offer an exciting 105-room hotel destination in Manhattan’s bustling Midtown West neighborhood. And now, Glam has ranked Cachet Boutique NYC as one of “The 10 Most Instragrammable Hotels Across the Country.”
Stop by for a selfie the next time business or pleasure brings you to NYC!
In early December, several of my Roche Enterprises China businesses, along with the China operations of affiliated companies, are co-locating in a new, centrally-located Shanghai office. I’m excited about the opportunities this will present to further consolidate the company’s global footprint and tighten the connectivity of our affiliated businesses.
The move will allow the collocated businesses to further capitalize on synergies resulting from the recently announced creation of the Roche Enterprises Shared Services Center, which is enhancing operational efficiency and lowering costs for individual businesses while improving service quality and delivery. The consolidated work space will create new synergies between our businesses and enhance the productivity of the RE Shared Services Center, which provides for superior back office support for all businesses at a lower cost.
The new office is located in Yueshang Plaza in Shanghai’s Central Business District. The newly-opened, premium space provides an impressive location to entertain clients and attract new employees in a highly competitive job market. The companies collocating in the new office include: Acorn International, Inc., a leading marketing and branding company; Cachet Hotels & Resorts, an award-winning Hong Kong-based hospitality management company; and IS Seafood, a business-to-business supplier of sustainable Icelandic seafood products to China.