Oak Lawn Marketing, long known for its direct marketing of home convenience, health, beauty, and wellness products and services, opened its first Shop Japan retail location on April 18. The new store is located in the Lalaport Shonan Hiratsuka shopping park in Hiratsuka City, Japan. With nearly 250 stores, the mall attracts approximately 13 million visitors annually and totaled sales of approximately 30.5 billion yen in 2017.
In recent years, Oak Lawn Marketing has expanded from its conventional core business of TV shopping and now operates across multiple shopping channels. Shop Japan is Oak Lawn Marketing’s proprietary lifestyle brand. The store includes a collection of our most popular products across multiple categories and gives consumers an opportunity to see the high-quality products and experience using them.
The grand opening celebration included an appearance by Karina Maruyama, a former professional soccer player in Japan, who is also featured in some of our product advertising.
Over the years, Oak Lawn Marketing has adhered to a “Voice of Customer” concept, operating its own independent call center, listening attentively to its customers, and analyzing feedback to develop and improve products and services. This new retail location provides another opportunity to interact directly with our customers.