Today, Acorn International, Inc. (NYSE: ATV) announced that Acorn Digital Services has signed Chef Works to the lineup of brands that it represents in China. Chef Works is a global leader in culinary and hospitality apparel, serving some of the world’s top hotel brands, restaurants and culinary academies. Acorn Digital Services will provide Chef Works with social media and digital management services to help grow the value of its brand in China.
With a growing list of clients, Acorn Digital Services uses its expertise in social media, KOLs, and e-commerce to build brands and drive sales of our products, creating a real competitive advantage in the Chinese market.
Acorn Digital Services includes Acorn Entertainment and Acorn Streaming, which are Acorn’s social media management business and digital content business. The company’s goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, KOLs as well as e-commerce.
Social commerce is becoming a major force in e-commerce in China and leading brands like Chef Works recognize the need to stay at the forefront of marketing and branding in order to succeed. We’re excited about adding Chef Works to our brand portfolio and look forward to working with them on raising the visibility of their impressive brand in the Chinese market.