Sara Happ has joined forces with Acorn Digital Services, a division of Acorn International and leading marketing and branding 
company in China listed on the New York Stock Exchange. Acorn will assist the luxury beauty brand on its strategic move to enter the Chinese market and sell directly to consumers through cross-border e-commerce. Selling directly to consumers through these channels allows the brand to forego China’s animal testing requirements for cosmetics products imported through general trade channels, which is crucial to the clean and cruelty-free mission of Sara Happ.
Sara Happ’s philosophy of creating the most indulgent, effective, healing and deeply hydrating lip products imaginable is a perfect fit for the Chinese market, and Acorn Digital is excited to team up with the brand on it’s entry into the Chinese market.
Robert Roche 