Japan’s King of the Infomercial

Recently, I was going through some old files and came across an article that appeared in the Chicago Tribune 20 years ago this month, “Japan’s King of the Infomercial.”  While a lot has changed over the past two decades, I still remember my 10-year-old self begging my father for the Popeil Pocket Fisherman I saw on TV…and by the way, I still consider myself  “just a punk from Chicago.”  

I hope you enjoy this throwback!

Acorn Entertainment Extends Into Fashion Brands

Earlier this week, Acorn Entertainment announced it had expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear maker Damiani and Playboy, to its roster of brands and celebrity talent looking to expand their presence in China.

Acorn Entertainment, a subsidiary of Acorn International (NYSE: ATV),  provides a full suite of online and offline, multi-channel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their monetization ratios from social media engagement. AE’s goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.

Brittany Li, who heads up Client Acquisition at Acorn Entertainment believes that China’s rapidly growing middle class embraces Western fashion and there is a lot of opportunity to build brand value for both Jay Godfrey and Go FO in ChinaJay Godfrey has already been active in the Chinese market over the years and his design aesthetic is inspired by the chic New York woman, and worn by celebrities like Taylor SwiftKim Kardashian, and Holland Roden, and will appeal to young women in urban areas. Go FO will appeal to this same demographic, where cruelty-free faux fur is increasingly being viewed as a chic alternative fashion.

Damiani notes that Go FO’s inspiration arises from a 65-year-old history of PLAYBOY being one of the most iconic brands in the world, including in China. Damiani NY’s Go FO collection was born from the belief that treating animals with care and respect is an integral part of our world and future. With Go FO in particular, as well as with our recent engagement in the global campaign to reduce single-use plastic, we recognize that good business is increasingly about giving back and doing the right thing.




SkyFest Returns to Sand Hollow Resort

downloadSand Hollow Resort will host its second annual SkyFest this weekend —  February 8, 9, and 10. The weekend event will feature hot air balloons from throughout the west, a glow party, drone races, and a variety of entertaining activities. We’re thrilled to host this event for the second year in a row and look forward to welcoming balloon enthusiasts from across the country. Sand Hollow is one of Utah’s most scenic properties and provides a spectacular backdrop for this event. Better yet, there’s no entrance fee, and guests at the resort can use code “Sky2019” to book a room (or accommodations) for as low as $69.99.

The second annual event will be bigger and better than ever. The weekend kicks off February 8 at 7 p.m. with a glow party on the driving range. The balloons will remain on the ground and light up at dusk for a spectacular view. Food and beverages will be available for purchase from visiting food trucks, or guests can make reservations at The Grille for a sit-down meal.

Saturday morning, the balloons will launch at 7:30 a.m. followed by a pancake breakfast benefiting Hurricane High School’s Grad Night. Guests can enjoy a wide variety of air-related events and activities throughout the morning, including drone races, remote-control aircraft demos, and helicopters on display.

If you’re interested in learning more about the event, I encourage you to visit sandhollowresorts.com!

Cachet Boutique NYC Named One of Country’s Most “Instagrammable” Hotels

When Cachet Boutique NYC opened its doors in the fall of 2017, we knew guests would cachet b nyc insta art (2)enjoy the Asian-inspired immersive cultural experience; however, the many media accolades for the property’s trending dining destinations, scenic rooftop bar, and art collection have been  unexpected.

As the flagship U.S. property for Cachet Hotels & Resorts, we are thrilled to offer an exciting 105-room hotel destination in Manhattan’s bustling Midtown West neighborhood. And now, Glam has ranked Cachet Boutique NYC as one of “The 10 Most Instragrammable Hotels Across the Country.”

Stop by for a selfie the next time business or pleasure brings you to NYC!


Roche Enterprises Moving to New Shanghai Location

In early December, several of my Roche Enterprises China businesses, along with the China operations of affiliated companies, are co-locating in a new, centrally-located Shanghai office. I’m excited about the opportunities this will present to further consolidate the company’s global footprint and tighten the connectivity of our affiliated businesses.

The move will allow the collocated businesses to further capitalize on synergies resulting from the recently announced creation of the Roche Enterprises Shared Services Center, which is enhancing operational efficiency and lowering costs for individual businesses while improving service quality and delivery. The consolidated work space will create new synergies between our businesses and enhance the productivity of the RE Shared Services Center, which provides for superior back office support for all businesses at a lower cost.

The new office is located in Yueshang Plaza in Shanghai’s Central Business District. The newly-opened, premium space provides an impressive location to entertain clients and attract new employees in a highly competitive job market. The companies collocating in the new office include: Acorn International, Inc., a leading marketing and branding company; Cachet Hotels & Resorts, an award-winning Hong Kong-based hospitality management company; and IS Seafood, a business-to-business supplier of sustainable Icelandic seafood products to China.





Acorn International Records Over RMB 14 Million in Singles Day Gross Sales

downloadCongratulations to the Acorn International team, who announced that its 11.11 Singles Day e-commerce performance for its Babaka brand exceeded Gross Revenue (before taxes and returns) of RMB 8.5 million in the first two hours of shopping and ended the day at about RMB 13.6 million up from RMB 7.8 million for the full day last year.

New product category entrant Acorn Fresh, selling high-quality frozen seafood to Chinese consumers, also performed well on its inaugural 11.11 selling day, and other parts of the business also had a strong day of sales. Singles Day, also known as Double Eleven for its date, was first introduced ten years ago as a day to celebrate lonely hearts. Today, Singles Day is the world’s largest online shopping day, eclipsing Black Friday and Cyber Monday by a large margin. In 2017, consumers spent a record 168.2 billion yuan, approximately $25.3 billion (U.S. dollars) in Singles’ Day sales.

Acorn International Expands E-commerce Channel

Acorn-International-ATV1Earlier today, Acorn International, Inc. (NYSE: ATV) announced that sales of its Babaka posture correction products increased significantly year-over-year in the third quarter of 2018, exceeding internal forecasts as the Company expands its presence in the e-commerce channel.

With almost a twenty-year history, Acorn’s popular Babaka posture correction products are a trusted brand for adults and children seeking high-quality back and shoulder support. Babaka in recent years has been sold primarily through B2C e-commerce in China. In the third quarter of 2018, Acorn’s Babaka expanded its distribution to additional online B2C e-commerce platforms and overall saw stronger than expected revenue growth, reaching recent historical highs.

Acorn’s CEO and President, Jacob Fisch is thrilled with his team’s execution in driving continued growth of the Babaka brand, as they continue to emphasize the e-commerce channel and focus on leveraging Acorn’s 20 years of expertise as a leading direct marketing company in China. We expect this strong momentum to continue as Acorn incorporates more online selling platforms and introduces new products and product line extensions.

Golf Digest Features Sand Hollow

Doc1 (2)Last week, Sand Hollow Resort was featured in a Golf Digest article, “Glorious Golf in the High Desert of Utah.” The author made a surprise visit to Sand Hollow Resort and wrote the article, which promotes Southern Utah as an outstanding golf destination. The region offers a number of outstanding golf options for both the serious and novice golfer, and I am particularly proud of the recognition the Sand Hollow Championship course continues to earn. The region also offers an myriad of recreation and adventure travel options beyond golf, from Zion National Park, to ATV adventures, fishing, boating, and hiking!

Golf Digest, a Condé Nast publication, is widely regarded as the number one golf publication in the world. The article is beautifully written and will certainly shine a bright spotlight on Sand Hollow for Golf Digest’s 1.6 million readers.

I hope your travels bring you to Southern Utah and Sand Hollow so you can  experience it for yourself!

Acorn International Applies its Success in TV Infomercials to New Digital Media Landscape in China

Today, we announced that Acorn International, Inc. has expanded its e-commerce business into live streaming and short form-videos in China. Formerly a top infomercial company in China, Acorn is now redirecting its direct marketing know-how to digital media in China, and launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation.

This is a growing market. China’s live streaming users grew 23% year-over-year to 422 million in 2017 according to the China Internet Network Information Center (CNNIC), with over 40% viewing live streaming on a daily basis. We are leveraging Acorn’s nearly 20 years of direct marketing expertise in China to transition from its legacy tie to TV media to online live streaming media, launching both “pay per view” live streaming as well as “click to buy” live streaming e-commerce.

Currently, Acorn Streaming is streaming across multiple media channels in China, including JD.com and Tmall, as well as multiple niche platforms that support live and/or pre-recorded streaming. Acorn Streaming is also developing longer, episode-oriented, pre-filmed video content, in some cases derived from its live streaming content, which can be put across these same platforms as well as other popular platforms in China that support pre-filmed content.

Acorn International was a first mover and leader in the TV infomercial space and spent two decades honing its direct marketing capabilities. With the change of regulations and other market shifts, it has moved away from TV direct marketing and identified new media where we can apply our depth of experience. Live streaming and its short-form video counterpart have emerged as this new media in China.

We are building an ecosystem among our new business units: Acorn Fresh, an e-commerce provider of high quality food products; Acorn Entertainment, serving brands and celebrities, including celebrity chefs; and Acorn Streaming, which works closely with major and niche digital media platforms across China. We view this ecosystem as a powerful platform that will drive revenues in the future.

Cachet Hotels & Resorts Joins Forces to Ensure “The Future Doesn’t Suck” in China 

WechatIMG9-2Cachet Hotels & Resorts is proud to join the global movement against single-use plastic and work to permanently remove one billion single-use plastic straws by the year 2020! This past weekend, Cachet Hotels & Resorts joined forces with Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit, to extend #TheFutureDoesntSuck campaign to Shanghai, China.

The event took place at URBN Boutique, our award-winning, environmentally- conscious property known for its use of reclaimed construction materials and eco-chic design. Complementing the launch were two expert panels speaking on the impact of plastic pollution and the opportunity for China to lead the way in addressing marine debris at scale, starting but not stopping with the single-use plastic straw.

#TheFutureDoesntSuck was launched in July with a goal of permanently removing one billion single-use plastic straws by the year 2020. Launched in London, the campaign has already garnered international media attention and participation from top chefs including our own award-winning, Shanghai-based celebrity chef and co-founder of Cachet Hotels & Resorts, David Laris.

Plastic waste has become the most pervasive sources of marine litter in the ocean. Once released into the ocean, plastic debris absorbs other toxic chemicals from the ocean and breaks down into microplastics, which are often mistaken for food by marine life. Collectively, plastic pollution results in more than in the loss of more than 100,000 marine animals each year through consumption and entanglement.

Cachet Hotels & Resorts is proud to support Lonely Whale and collaborate with Bacardi to introduce #TheFutureDoesntSuck to Shanghai. This campaign offers a fantastic way to bring attention to the plastic pollution issue to a larger audience. Through collaborations like this one, we can make impactful change to ensure #TheFutureDoesntSuck.

To join this global campaign, visit https://www.thefuturedoesntsuck.org/